مرکز منطقه ای اطلاع رساني علوم و فناوري - Entering and Succeeding in Emerging Countries: Marketing to the Forgotten Majority by A. Coskun Samli South-Western, Thomson Press, 2004, 186 pp., ISBN 0-538-72698-9

Title of article :

Entering and Succeeding in Emerging Countries: Marketing to the Forgotten Majority by A. Coskun Samli South-Western, Thomson Press, 2004, 186 pp., ISBN 0-538-72698-9

Author/Authors :

Goksel Yalcinkaya، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2004

Pages :

From page :

651

To page :

653

Keywords :

Standardization , Marketing mix , Hofstede , Consumerproduct , Cross-culture , International marketing , Globalization

Journal title :

International Business Review

Serial Year :

2004

Journal title :

International Business Review

Record number :

255846

Link To Document :

https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255846