Foreign market entry mode in the hotel industry: The impact of country- and firm-specific factors

Diego Quer، نويسنده , , Enrique Claver-Cortés، نويسنده , , Rosario Andreu، نويسنده ,

روزنامه با شماره پیاپی سال 2006

15

362

376

Lateral rigidity , Pre-internationalisation , Internationalisation readiness , Internal stimuli , External stimuli , Firm resources , Attitudinalcommitment

International Business Review

2006

International Business Review

255962