• Title of article

    The Entry of International CPA Firms into Emerging Markets: Motivational Factors and Growth Strategies

  • Author/Authors

    Robert J. Kirsch، نويسنده , , Kenneth R. Laird، نويسنده , , Thomas G. Evans، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2000
  • Pages
    21
  • From page
    99
  • To page
    119
  • Keywords
    International market entry and expansion , International marketing of accountingservices , Marketing mix strategies of professional services firms , Commonwealth of Independent States , Peopleיs Republic of China , Eastern European and BalticStates
  • Journal title
    The International Journal of Accounting
  • Serial Year
    2000
  • Journal title
    The International Journal of Accounting
  • Record number

    256145