Title of article :
The Entry of International CPA Firms into Emerging Markets: Motivational Factors and Growth Strategies
Author/Authors :
Robert J. Kirsch، نويسنده , , Kenneth R. Laird، نويسنده , , Thomas G. Evans، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2000
Keywords :
International market entry and expansion , International marketing of accountingservices , Marketing mix strategies of professional services firms , Commonwealth of Independent States , Peopleיs Republic of China , Eastern European and BalticStates
Journal title :
The International Journal of Accounting
Journal title :
The International Journal of Accounting
