An Exploratory Study on “Online B2B Purchases” in India

The Indian B2B marketplace is going through a transformation. As a consequence, this emerging market is witnessing a noteworthy change in its growth and investment patterns. Both existing and new players are experimenting with new Buying solutions as they lack a seamless flow of information among customers, suppliers, and their employees. Due to competitive environment all businesses have to ensure accurate and timely presentation of information to their stakeholders for their survival. The way businesses purchase products is one of the most important concern for managers of today. The business buying has been shifted from offline to online Purchases to a great extent. In this fast changing global village, one should know about the Buying process influences and behaviour of their B2B clients in order to extend their desire to establish and maintain long term relationships in long run. So, this research paper investigates the online influence on B2B purchases in India, which can help the businesses to gain competitive edge in today’s and futuristic marketplace