Review of Emotional Intelligence and Market Orientation in the Industrial Estates Companies in the Kerman City (Iran): Appraisal and Testing of Model by Amos Graphics

While much empirical work has centered on market orientation , the generalizability of its relationship to emotional intelligence in the Iran context has been under-researched. The purpose of this paper is to assess the impact of emotional intelligence on the market orientation of the organization. A 40-item (20item for Emotional intelligence and 20 item for Market orientation) survey questionnaire was developed and corporation in Iran of industrial estates companies in the kerman city were as the sample for this study. The results of the study validate the instruments on emotional intelligence and the earlier instruments for market orientation and find a positive association between emotional intelligence and market orientation of companies in the Iran context. The main finding is that emotional intelligence leads to market orientation in industrial estates companies in the kerman city in Iran