Title of article
BB K Five-way Model and Investment Behavior of Individual Investors: Evidence from India
Author/Authors
THOMAS, T. C. Rajalakshmi Engineering College, India , RAJENDRAN, G. Anna University, India
From page
114
To page
126
Abstract
The purpose of this study is to understand the relationship between model developed by Thomas Bailard, David Biehl and Ronald Kaiser (BB K) five-way model and investment choices of individual investors. Findings of the study show that all five dimensions of the BB K model are significantly related to preferences of investments made by various investors. Investment choices as per the BB K five ways model is derived using Delphi technique. All the five BB K personalities namely Adventurer, Celebrity, Individualist, Guardian and straight Arrow has shown their respective behavior as per BB K model in investment decisions
Keywords
Behavioral Finance , Adventurer , Celebrity , Individualist , Guardian , Straight Arrow
Journal title
International Journal of Economics and Management (IJEM)
Journal title
International Journal of Economics and Management (IJEM)
Record number
2562240
Link To Document