An Exploratory Study on Influence of Internet in B2B Marketplace for IT Organisations in India

The Indian B2B marketplace in Information Technology sector is going through a transformation. Both existing and new players are experimenting with new purchasing solutions through the Internet as they lack a seamless flow of information among customers, suppliers, and their employees. The way business organisations purchase products is one of the most important concern for marketing managers of today. In fact, people involved in the purchase process form buying centre in purchase process; some say it as a complex and dynamic process that requires plenty of information and in reality, the Internet is a vast source of information which can influence purchase to a great extent. Recent developments in the Internet have forced business organisations to adapt their purchase process. In addition, the Internet also offers a blend of opportunities to companies due to its speed, variety, control, communication access, and strong distribution. Therefore, this research paper investigates the influence of the Internet on the B2B marketplace for IT organisations in India.