Author/Authors :
MALIK, MUHAMMAD EHSAN Institute of Business Administration (IBA), Pakistan , MALIK, MUHAMMAD EHSAN University of Management and Technology, Pakistan , MALIK, MUHAMMAD EHSAN COMSATS Institute of Information Technology - Lahore Campus - Department of Management Science, Pakistan , MALIK, MUHAMMAD EHSAN University of the Punjab - Gujranwala Campus, IBA, Pakistan , NAEEM, BASHARAT University of the Punjab - Gujranwala Campus, IBA, Pakistan , NAEEM, BASHARAT Institute of Business Administration (IBA), Pakistan , NAEEM, BASHARAT University of Management and Technology, Pakistan , NAEEM, BASHARAT COMSATS Institute of Information Technology - Lahore Campus - Department of Management Science, Pakistan , BANO, NEELAM Institute of Business Administration (IBA), Pakistan , BANO, NEELAM University of the Punjab - Gujranwala Campus, IBA, Pakistan , BANO, NEELAM COMSATS Institute of Information Technology - Lahore Campus - Department of Management Science, Pakistan , BANO, NEELAM University of Management and Technology, Pakistan
Abstract :
The core objective of this research endeavour is to assess empirically to what degree perceptions of optimism subculture are associated with overall job satisfaction and its dimensions. Structured survey questionnaire was employed to test the study hypotheses. Hierarchical regression analyses reveals that perceived optimistic cultural values, at group or team level, fosters not only satisfaction to overall job but also its intrinsic and extrinsic components of sales persons employed by beverage companies in Pakistan while controlling the effects of important demographic variables such as gender, age, company and selling tenures. Practical implications of study findings and future research suggestions are presented, too.
Keywords :
Subculture , Job satisfaction , Sales person , Beverage industry , Pakistan
