مرکز منطقه ای اطلاع رساني علوم و فناوري - Incumbent firmsʹ response to entry: Price, advertising, and new product introduction

Title of article :

Incumbent firmsʹ response to entry: Price, advertising, and new product introduction

Author/Authors :

Louis A. Thomas، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1999

Pages :

From page :

527

To page :

555

Keywords :

Market entry , Advertising , new products

Journal title :

International Journal of Industrial Organization

Serial Year :

1999

Journal title :

International Journal of Industrial Organization

Record number :

256616

Link To Document :