مرکز منطقه ای اطلاع رساني علوم و فناوري - Persuasive advertising in Hotellingʹs model of product differentiation

Title of article :

Persuasive advertising in Hotellingʹs model of product differentiation

Author/Authors :

Francis Bloch، نويسنده , , Delphine Manceau، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1999

Pages :

From page :

557

To page :

574

Keywords :

advertising , Product differentiation

Journal title :

International Journal of Industrial Organization

Serial Year :

1999

Journal title :

International Journal of Industrial Organization

Record number :

256617

Link To Document :