Title of article
Persuasive advertising in Hotellingʹs model of product differentiation
Author/Authors
Francis Bloch، نويسنده , , Delphine Manceau، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1999
Pages
18
From page
557
To page
574
Keywords
advertising , Product differentiation
Journal title
International Journal of Industrial Organization
Serial Year
1999
Journal title
International Journal of Industrial Organization
Record number
256617
Link To Document