• Title of article

    Strategic segmentation of a marke

  • Author/Authors

    Santanu Roy، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2000
  • Pages
    12
  • From page
    1279
  • To page
    1290
  • Keywords
    fragmentation , Advertising , Direct marketing , segmentation , Oligopoly
  • Journal title
    International Journal of Industrial Organization
  • Serial Year
    2000
  • Journal title
    International Journal of Industrial Organization
  • Record number

    256711

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=256711