Title of article
Is advertising a signal of product quality? Evidence from the compact disc player market, 1983–1992
Author/Authors
Ignatius Horstmann، نويسنده , , Glenn MacDonald، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2003
Pages
29
From page
317
To page
345
Keywords
Signaling , quality , Advertising , pricing
Journal title
International Journal of Industrial Organization
Serial Year
2003
Journal title
International Journal of Industrial Organization
Record number
256866
Link To Document