مرکز منطقه ای اطلاع رساني علوم و فناوري - Is advertising a signal of product quality? Evidence from the compact disc player market, 1983

Title of article :

Is advertising a signal of product quality? Evidence from the compact disc player market, 1983–1992

Author/Authors :

Ignatius Horstmann، نويسنده , , Glenn MacDonald، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2003

Pages :

From page :

317

To page :

345

Keywords :

Signaling , quality , Advertising , pricing

Journal title :

International Journal of Industrial Organization

Serial Year :

2003

Journal title :

International Journal of Industrial Organization

Record number :

256866

Link To Document :