Title of article
BOOK REVIEW: HOSPITALITY MARKETING: PRINCIPLES AND PRACTICE (2nd ed.)
Author/Authors
IBRAHIM, JAAFAR ALI MOHD Universiti Utara Malaysia - UUM COLGIS, Malaysia
From page
105
To page
107
Abstract
The ideal person to write a review of books is definitely someone who has written a textbook himself. Bowie and Buttle indeed have made a promising effort to disseminate an important perspective on a subject related to hospitality.
Journal title
Malaysian Management Journal
Journal title
Malaysian Management Journal
Record number
2575201
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