Title of article
EVALUATING THE FIT OF THE PARENT COMPANY WITH BUSINESSES TO DEVELOP CORPORATE STRATEGY (CASE STUDY: IKCO EMPLOYEES COOPERATIVE)
Author/Authors
SOBHANALLAHI, MOHAMMADALI kharazmi university (university of tarbiat moallem) - Technical-Engineering Faculty, تهران, ايران , ASLIBEIGI, FARZANEH kharazmi university (university of tarbiat moallem) - Technical-Engineering Faculty, تهران, ايران , RAHMANSERESHT, HOSSEIN allameh tabataba-i university - Business Management School, تهران, ايران
From page
23
To page
38
Abstract
Deciding business portfolio, investment approach, and parenting management style need to understand how the fit of the parent company and its business, and the degree of potential of value creation by the parent. So, it is important to measure the fitness. This research which analysed factors affecting the characteristics of business and the parent company, offers a model to measure fitness. The proposed model has been implemented in a holding company and its results can be used to develop corporate strategy.
Keywords
Parent company , corporate strategy , value creation , parent company fit
Journal title
Malaysian Management Journal
Journal title
Malaysian Management Journal
Record number
2575212
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