Title of article :
MALAYSIA GASTRONOMY ROUTES FOR TOURIST DESTINATION
Author/Authors :
Zainal, Artinah Universiti Teknologi MARA - Faculty of Hotel and Tourism Management, MALAYSIA , bin Zali, Ahmad Nizan Universiti Teknologi MARA - Faculty of Hotel and Tourism Management, MALAYSIA , bin Kassim, Mohd Nizam Universiti Teknologi MARA - Faculty of Hotel and Tourism Management, MALAYSIA
From page :
15
To page :
24
Abstract :
Globally, food and tourism are increasingly being combined and the development of gastronomy as a tourism product has become a trend recently. The awareness of the importance of food as a heritage component in tourism has been steadily growing. As competition between tourism destinations inthe Asia region increases, Malaysian local food and culture are a valuable source to attract tourists. Malaysian gastronomy has a significant identity, and an important role to play since food is closely related to tourist consumption and experience. The tourists quest for authentic tastes and experiences has been a fundamental thrust, and in practice tourism destinations strive to develop their own distinctive and unique identities. This emergent trend can be examined as most of the tourist destinations have made a great effort to promote their local cuisines. In line with this, the Malaysian gastronomy route should be in tandem with the cultural activity highlighted.
Keywords :
gastronomy , tourist , destination and Malaysia
Journal title :
Journal of Tourism, Hospitality and Culinary Arts
Journal title :
Journal of Tourism, Hospitality and Culinary Arts
Record number :
2577121
Link To Document :
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