Title of article
STRUCTURAL RELATIONSHIPS OF ORGANIZATIONAL IDENTITY AND ORGANIZATIONAL CITIZENSHIP BEHAVIOUR AMONG MALAYSIAN HOTEL EMPLOYEES
Author/Authors
Ariffin, Hashim Fadzil Universiti Teknologi MARA - Faculty of Hotel and Tourism Management, Malaysia , Abdullah, Raja Puteri Saadiah Raja Universiti Teknologi MARA - Faculty of Hotel and Tourism Management, MALAYSIA , Baba, Noradzhar University Teknologi MARA - Faculty of Hotel and Tourism Management, MALAYSIA
From page
1
To page
20
Abstract
The main objective of this study is to investigate the structural rela-tionships between organizational identity (OI) and organizational citizenship behaviour (OCB) among Malaysian hotel employees. The aim is to identify the perception of employees concerning the OI and OCB that they have perceived at their workplace. The data have been collected through sets of questionnaire answered by 624 respondents who are hotel employees in Malaysia. The result of this study reveals that OI and OCB are perceived as valid constructs. Findings also show that there is a relationship between OI and OCB, and is confirmed through Structural Equation Modeling. Re-spondents perceive that the more they possess OI, the more they re-act in OCB manners. Limitations and future research directions are also discussed
Keywords
Organizational Identity (OI) , Organizational Citizen , ship Behaviour (OCB) , Malaysian Hotel Employees , Structural Equation Modeling
Journal title
Journal of Tourism, Hospitality and Culinary Arts
Journal title
Journal of Tourism, Hospitality and Culinary Arts
Record number
2578216
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