Interactive tourism websites attributes and tourist decision to visit Malaysia

This study explores the three attributes of interactive tourism websites, namely visual information, information content and communication. This study investigates whether interactive tourism websites attributes affect international tourist decision to visit Malaysia. This research function is an initial step of an exploratory study to determine necessary influence of attributes in the website to define the concept. A variety of standard methodologies were employed which are reliability test, descriptive analysis by using mean score and multiple regressions approach which is to explore the relationship between continuous dependent variable and numbers of independent variable. Quantitative approaches through questionnaire surveys were answered by international tourists from the continent of Africa, Asia, Australia, Europe and America. Demographic information was recorded for each respondent based on their continent of origin. The findings from this study presented that, visual presentation attribute indicated the highest mean score compared to the information content attribute and communication attribute where the main hypothesis and sub-hypotheses were supported and accepted.