Overview of Hipster food culture development in Malaysia

Food culture evolves and subjects to alteration, modification, and changes. This is related to the types of foods, methods of cooking, ingredients, eating decorum and consumption pattern. The influences of food cultures on peoples have changed in the many parts of the world in recent decades which food currently assigned as a commodity in the modern-day diet system. Hipsters’ food is one of the new food cultures in the society nowadays. Hipster food culture often shows differences in foodways and rejects mainstream consumerism. This paper reviews the determinants and foodways (the preparation and consumption) that associated with the development of hipster food culture and raising the issue in the Malaysian context and proposing the empirical investigation.