Assessing the internal factors of Malay ethnic restaurants business growth performance

Malaysia is a multi-ethnic country consisting of Malay, Chinese, Indian and others. Although Malay is the largest ethnic group in the country, Malay ethnic restaurant are less likely to sustain in foodservice industry. The objective of this study is to analyse the internal factors towards business growth performance of Malay ethnic restaurant. The internal factors in this context are management orientation, organizational culture, technology orientation, alliance and cooperation as well as market orientation. The data was collected through survey questionnaires from 102 respondents. The population for this study was management staffs from Malay ethnic restaurant in Shah Alam area. The findings indicate that management orientation, organizational culture, technology orientation, alliance and cooperation and market orientation have a significant relationship towards Malay ethnic restaurants’ business performance.