ORGANIZATIONAL ORIENTATIONS, GREEN SUPPLY CHAIN PRACTICES AND ORGANIZATIONAL PERFORMANCE

This objective of this study was to examine and to comprehend the antecedent roles of strategic organizational orientations (i.e. supply chain, environmental and marketing orientation) on both the execution and results of green supply chain management practices by utilizing resource-based and strategic choice theories. A questionnaire based survey method was used to gather data about the antecedent roles of organizational orientations, green supply chain management practices/strategies and corporate performance from supply chain executives of large Pakistani Fast moving consumer goods companies. To empirically verified the hypothesis partial least square structural equation modelling technique used. Result outcomes in study propose that a capabilities of marketing orientation and blend of supply chain orientation and environmental orientation positively impact the usage of green supply chain management hones, and positively improve corporate performance. In addition results also propose that combine capability of supply chain and environmental orientations and green supply chain practices ought to be versatile to the changing corporate environment.