Author/Authors :
rehman, w.u. government college women university sialkot, pakistan , asghar, n. university of education, bank road campus, Lahore, Pakistan , dost, k.b. university of the punjab, quaid-i-azam campus, Lahore, Pakistan , nadeem, m. national college of business administration and economics lahore, Lahore, Pakistan.
Abstract :
This study attempts to underpin the role of normative commitment on knowledge sharing (KS) within the framework of moderating variable of cognition based trust through reducing the perceived cost of knowledge sharing. This study uses a survey of 180 questionnaires from ten public sector universities of Punjab and employs the standardized versions of predictors in multivariate regression analysis to investigate the moderation. Exploratory factor analysis and average variance extraction is used to examine the convergent and discriminant validity. Further, this study employs confirmatory factor analysis to examine the overall fitness of the model. The key findings of the study postulate that cognition based trust moderates the relationship between normative commitment and knowledge sharing and further between perceived cost of knowledge and knowledge sharing. The findings of the study conclude that cognition trust improves the knowledge sharing behavior in colleagues. Nevertheless, the study concludes that universities’ management should emphasize towards social exchange relationships to facilitate KS behavior among faculty members through adopting collaborative culture and appropriate structure in universities.
