مرکز منطقه ای اطلاع رساني علوم و فناوري - Customer relationships and the small software firm: A framework for understanding challenges faced in marketing

Title of article :

Customer relationships and the small software firm: A framework for understanding challenges faced in marketing

Author/Authors :

Kimmo [Reference to Alajoutsij?rvi]، نويسنده , , Kari [Reference to Mannermaa]، نويسنده , , Henrikki [Reference to Tikkanen]، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2000

Pages :

From page :

153

To page :

159

Keywords :

Marketing , Customer relationships , SMES , Software industry , Internationalization

Journal title :

Information & Management

Serial Year :

2000

Journal title :

Information & Management

Record number :

258252

Link To Document :