Title of article :
Marketing information systems in Fortune 500 companies: a longitudinal analysis of 1980, 1990, and 2000
Author/Authors :
Eldon Y. Li، نويسنده , , Raymond McLeodJr.، نويسنده , , John C. Rogers، نويسنده ,
Keywords :
Computer usage , Information resources , Management functions , Marketing information system , Electronic commerce , Marketing mix , Managementlevels , Strategic plan , Competitive Advantage , mathematical modeling
