Title of article :
The assimilation of computer-aided marketing activities
Author/Authors :
Robert W. Stone، نويسنده , , David J. Good، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2001
Keywords :
Information systems , Strategy and information systems , Marketing and information systems
Journal title :
Information & Management
Journal title :
Information & Management