Factors Influencing Acceptance of E-health: an Interpretive Structural Modeling

The aim of this study is to analyze the factors affecting the acceptance of electronic health onthe basis of the theory of planned behavior. E-health is a growing field of healthcommunication that entails using medical informatics, public health, and trades. As a result,E-health facilitates the provision of health information and services through the internet andrelated technologies. In this regard, this study aims to explain the acceptance of e-health by itsbeneficiaries such as physicians, patients, and healthcare managers. The results have shownthat the most important factors affecting the acceptance of e-health are: 1. Organizationalrelated factors of e-health services; 2. Human-related factors of acceptors; 3. Environmentrelatedfactors; 4. Factors associated with financial sources and expenditures; 5. Technical andinfrastructural factors. Taking advantage of interpretive structural modeling, we demonstratedthese factors and determined the level of their reciprocal relations.