Title of article
Segmenting online customers to manage business resources: A study of the impacts of sales channel strategies on consumer preferences
Author/Authors
Achita (Mi) Muthitacharoen، نويسنده , , Mark L. Gillenson، نويسنده , , Nattawat Suwan، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
18
From page
678
To page
695
Keywords
INTERNET , Customer segmentation , Sales channel strategies , Preferences
Journal title
Information & Management
Serial Year
2006
Journal title
Information & Management
Record number
258552
Link To Document