Title of article
Managing the change from marketing planning to customer relationship management
Author/Authors
Merlin Stone، نويسنده , , Neil Woodcock، نويسنده , , Muriel Wilson-Jeanselme، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1996
Pages
9
From page
675
To page
683
Journal title
LONG RANGE PLANNING
Serial Year
1996
Journal title
LONG RANGE PLANNING
Record number
258775
Link To Document