مرکز منطقه ای اطلاع رساني علوم و فناوري - Customer Equity: Building and Managing Relationships as Valuable Assets: Robert C. Blattberg, Gary Getz and Jacquelyn S. Thomas, Harvard Business School Press (2000), 228 pp., £21.99

Title of article :

Customer Equity: Building and Managing Relationships as Valuable Assets: Robert C. Blattberg, Gary Getz and Jacquelyn S. Thomas, Harvard Business School Press (2000), 228 pp., £21.99

Author/Authors :

Peter C. Verhoef، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2002

Pages :

From page :

657

To page :

661

Journal title :

LONG RANGE PLANNING

Serial Year :

2002

Journal title :

LONG RANGE PLANNING

Record number :

259220

Link To Document :

https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=259220