APPLICATION OF THEORY OF INVENTIVE PROBLEM SOLVING FOR SYSTEMATIC INNOVATION: CASE STUDY OF WATER DISPENSER DESIGN

This paper analyzed an application of the Theory of Inventive Problem Solving (TRIZ) method in providing systematic innovation process of consumer product. The TRIZ tools namely contradiction matrix and 40 inventive principles were employed in this project. The contradiction matrix was applied for problem identification purpose whereas the 40 inventive principles were employed to generate conceptual solutions for the problem. The application of both tools was demonstrated through a case study of water dispenser. Based on the case study, the utilization of the TRIZ tools resulted in the development of new water dispensing bottle design which was able to offer a simple and cost effective solution while retaining the current principle of operation especially during the water bottle changeover process.