Title of article
A balanced scorecard approach to public relations management assessment
Author/Authors
Craig S. Fleisher، نويسنده , , Darren Mahaffy، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1997
Pages
26
From page
117
To page
142
Journal title
Public Relations Review
Serial Year
1997
Journal title
Public Relations Review
Record number
259601
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