مرکز منطقه ای اطلاع رساني علوم و فناوري - Predatory marketing: What everyone in business needs to know to win todayʹs consumer : C. Britt Beemer, New York: William Morrow, 288 , $25 cloth, 1997

Title of article :

Predatory marketing: What everyone in business needs to know to win todayʹs consumer : C. Britt Beemer, New York: William Morrow, 288 , $25 cloth, 1997

Author/Authors :

Sheila Gibbons، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1997

Pages :

From page :

297

To page :

299

Journal title :

Public Relations Review

Serial Year :

1997

Journal title :

Public Relations Review

Record number :

259628

Link To Document :

https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=259628