Title of article :
Setting minimum standards for measuring public relations effectiveness
Author/Authors :
Walter K. Lindenwann، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 1997
Pages :
12
From page :
391
To page :
402
Journal title :
Public Relations Review
Serial Year :
1997
Journal title :
Public Relations Review
Record number :
259634
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=259634