مرکز منطقه ای اطلاع رساني علوم و فناوري - Marketing to the mind: Right brain strategies for advertising and marketing : Richard C. Maddock and Richard L. Fulton Westport, CT: Quorum Books, 304 pp., $59.95, 1996

Title of article :

Marketing to the mind: Right brain strategies for advertising and marketing : Richard C. Maddock and Richard L. Fulton Westport, CT: Quorum Books, 304 pp., $59.95, 1996

Author/Authors :

John Paluszek، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1997

Pages :

From page :

411

To page :

414

Journal title :

Public Relations Review

Serial Year :

1997

Journal title :

Public Relations Review

Record number :

259638

Link To Document :

https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=259638