• Title of article

    Experiment-research methodology in marketing types and applications : Gordon L. Patzer Westport, CT: Quorum books, 232 pp., $59.95 hard-cover, 1996

  • Author/Authors

    Kirk Hallahan، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1997
  • Pages
    2
  • From page
    416
  • To page
    417
  • Journal title
    Public Relations Review
  • Serial Year
    1997
  • Journal title
    Public Relations Review
  • Record number

    259641