مرکز منطقه ای اطلاع رساني علوم و فناوري - High visibility: The making and marketing of professionals into celebrities : Irving Rein, Philip Kotler and Martin Stoller Lincolnwood, IL: NTC Business Books, 346 pp., $24.95, 1997

Title of article :

High visibility: The making and marketing of professionals into celebrities : Irving Rein, Philip Kotler and Martin Stoller Lincolnwood, IL: NTC Business Books, 346 pp., $24.95, 1997

Author/Authors :

Ann Marie Major، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1998

Pages :

From page :

251

To page :

252

Journal title :

Public Relations Review

Serial Year :

1998

Journal title :

Public Relations Review

Record number :

259681

Link To Document :

https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=259681