مرکز منطقه ای اطلاع رساني علوم و فناوري - Cultural variance as a challenge to global public relations: A case study of the Coca-Cola scare in Europe

Title of article :

Cultural variance as a challenge to global public relations: A case study of the Coca-Cola scare in Europe

Author/Authors :

Maureen Taylor، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2000

Pages :

From page :

277

To page :

293

Journal title :

Public Relations Review

Serial Year :

2000

Journal title :

Public Relations Review

Record number :

259783

Link To Document :