Title of article
Public relations strategies for creating mass media content: A case study of the National Basketball Association
Author/Authors
John A. Fortunato، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2000
Pages
17
From page
481
To page
497
Journal title
Public Relations Review
Serial Year
2000
Journal title
Public Relations Review
Record number
259795
Link To Document