Title of article :
The Fall of Advertising & the Rise of PR: Al Ries; Laura Ries; New York, Harper Business, 2002, 295 pp., hardcover, $24.95 US ($37.95 in Canada)
Author/Authors :
Robert E. Brown، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2003
Pages :
3
From page :
91
To page :
93
Journal title :
Public Relations Review
Serial Year :
2003
Journal title :
Public Relations Review
Record number :
259885
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=259885