مرکز منطقه ای اطلاع رساني علوم و فناوري - Can your institution’s name influence constituent response? An initial assessment of consumer response to college names

Title of article :

Can your institution’s name influence constituent response? An initial assessment of consumer response to college names

Author/Authors :

D. F. Treadwell، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2003

Pages :

From page :

185

To page :

197

Journal title :

Public Relations Review

Serial Year :

2003

Journal title :

Public Relations Review

Record number :

259892

Link To Document :