مرکز منطقه ای اطلاع رساني علوم و فناوري - Managing corporate visual identity: use and effects of organizational measures to support a consistent self-presentation

Title of article :

Managing corporate visual identity: use and effects of organizational measures to support a consistent self-presentation

Author/Authors :

Annette L. M. van den Bosch، نويسنده , , Menno D. T. de Jong، نويسنده , , Wim J. L. Elving، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2004

Pages :

From page :

225

To page :

234

Keywords :

Corporate identity , Visual identity , Corporate communication

Journal title :

Public Relations Review

Serial Year :

2004

Journal title :

Public Relations Review

Record number :

259941

Link To Document :