Title of article :
Between global and glocal: content analysis of the Chinese Web Sites of the 100 top global brands
Author/Authors :
Michael Maynard، نويسنده , , Yan Tian، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2004
Keywords :
glocalization , GLOBALIZATION , localization , Brand management , Corporate websites
Journal title :
Public Relations Review
Journal title :
Public Relations Review
