The Strategy of Negative Politeness in Visual Information Media on Sea Transportation

This research deals with the realization of the use of negative politeness in visual information media on sea transportation. The purpose of this study is to explain the negative politeness strategies used in the visual information media. The approach applied in this study is a qualitative descriptive method. The data source utilized in this study is in the form of visual information media such as placards, banners and leaflets installed in a number of locations related to sea transportation, namely ticket sales agents, ports and ships. The data examined is written discourse from the media of visual information containing politeness in language. In collecting research data, the techniques applied were seeing, recording and noting techniques. Analysis techniques, used in the article, are Brown and Levinson’s language politeness. The result of this study showed that there are seven strategies of negative politeness in visual media information on sea transportation including conventionally indirect strategy, hedges, minimizing the imposition, giving deference, impersonalize S and H, Stating the FTA as a general rule and Nominalize.