Title of article
Using evaluation techniques and performance claims to demonstrate public relations impact: An Australian perspective
Author/Authors
Robina Xavier، نويسنده , , Kim Johnston، نويسنده , , Amisha Patel، نويسنده , , Tom Watson، نويسنده , , Peter Simmons، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2005
Pages
8
From page
417
To page
424
Keywords
Practitioners , Public relations , Measurement , evaluation
Journal title
Public Relations Review
Serial Year
2005
Journal title
Public Relations Review
Record number
260028
Link To Document