Title of article
Framing political public relations: Measuring success of political communication strategies in Germany
Author/Authors
Romy Froehlich، نويسنده , , Burkhard Rüdiger، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
8
From page
18
To page
25
Keywords
Communication strategies , Framing , Political communication , PR success , PR evaluation , Political campaigning , PR influence
Journal title
Public Relations Review
Serial Year
2006
Journal title
Public Relations Review
Record number
260040
Link To Document