• Title of article

    Framing political public relations: Measuring success of political communication strategies in Germany

  • Author/Authors

    Romy Froehlich، نويسنده , , Burkhard Rüdiger، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2006
  • Pages
    8
  • From page
    18
  • To page
    25
  • Keywords
    Communication strategies , Framing , Political communication , PR success , PR evaluation , Political campaigning , PR influence
  • Journal title
    Public Relations Review
  • Serial Year
    2006
  • Journal title
    Public Relations Review
  • Record number

    260040