Mutual benefit as outcome indicator: Factors influencing perceptions of benefit in organization–public relationships

Stephen D. Bruning، نويسنده , , Paul A. DeMiglio، نويسنده , , Kristen Embry، نويسنده ,

روزنامه با شماره پیاپی سال 2006

8

33

40

Public relations , Measurement of outcomes , Relationship management , Mutual benefit

Public Relations Review

2006

Public Relations Review

260042