• Title of article

    Mutual benefit as outcome indicator: Factors influencing perceptions of benefit in organization–public relationships

  • Author/Authors

    Stephen D. Bruning، نويسنده , , Paul A. DeMiglio، نويسنده , , Kristen Embry، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2006
  • Pages
    8
  • From page
    33
  • To page
    40
  • Keywords
    Public relations , Measurement of outcomes , Relationship management , Mutual benefit
  • Journal title
    Public Relations Review
  • Serial Year
    2006
  • Journal title
    Public Relations Review
  • Record number

    260042

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=260042