مرکز منطقه ای اطلاع رساني علوم و فناوري - Conditioning effect of prior reputation on perception of corporate giving

Title of article :

Conditioning effect of prior reputation on perception of corporate giving

Author/Authors :

Jiyang Bae، نويسنده , , Glen T. Cameron، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2006

Pages :

From page :

144

To page :

150

Keywords :

Philanthropic activity , Suspicion , attitude , Corporate reputation

Journal title :

Public Relations Review

Serial Year :

2006

Journal title :

Public Relations Review

Record number :

260065

Link To Document :