Differential impact of Web site content: Exploring the influence of source (public relations versus news), modality, and participation on college students’ perceptions

Spiro Kiousis، نويسنده , , Daniela V. Dimitrova، نويسنده ,

روزنامه با شماره پیاپی سال 2006

3

177

179

Modality , Credibility , Interactivity , Salience , Online public relations , Persuasion

Public Relations Review

2006

Public Relations Review

260071