Title of article
Differential impact of Web site content: Exploring the influence of source (public relations versus news), modality, and participation on college students’ perceptions
Author/Authors
Spiro Kiousis، نويسنده , , Daniela V. Dimitrova، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
3
From page
177
To page
179
Keywords
Modality , Credibility , Interactivity , Salience , Online public relations , Persuasion
Journal title
Public Relations Review
Serial Year
2006
Journal title
Public Relations Review
Record number
260071
Link To Document