مرکز منطقه ای اطلاع رساني علوم و فناوري - Dancers in the dark: The myth of rationality in public relations

Title of article :

Dancers in the dark: The myth of rationality in public relations

Author/Authors :

Stefan Wehmeier، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2006

Pages :

From page :

213

To page :

220

Keywords :

Communication management , Balanced Scorecard , Neo-institutionalism

Journal title :

Public Relations Review

Serial Year :

2006

Journal title :

Public Relations Review

Record number :

260083

Link To Document :