Title of article
Relationships as organizational resources: Examining public relations impact through its connection with organizational strategies
Author/Authors
Lan Ni، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
6
From page
276
To page
281
Keywords
Value of public relations , Relationships , Organizational resources , Resource-based view , strategy implementation
Journal title
Public Relations Review
Serial Year
2006
Journal title
Public Relations Review
Record number
260092
Link To Document