• Title of article

    J. Best, Flavor of the Month: Why Smart People Fall for Fads, University of California Press, Berkeley, CA (2006) 162 pp., US$ 19.95.

  • Author/Authors

    Claire Hoertz Badaracco، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2006
  • Pages
    2
  • From page
    322
  • To page
    323
  • Journal title
    Public Relations Review
  • Serial Year
    2006
  • Journal title
    Public Relations Review
  • Record number

    260103